There are merchant account providers, and there are HELPFUL merchant account providers. What the latter does, besides help and support your e-Commerce business in any way they can, is to inform you about the latest happenings in the industry that may require your attention. And the latest issue at hand is the many instances where merchants have gotten their merchant accounts canceled, thanks to trickery and deceitful business operations.

Violating the golden rules set by the powers that be will cause you to lose your merchant account or worse, being fined heftily. Some are some things you should never do if you want to preserve your merchant account, as well as your business integrity.

1. Free is not always good
If you are not really offering freebies and are just using the word as bait, DON’T. “Free” or “risk-free” words are a taboo especially if you don’t mean it. And that goes the same for words on your website or your marketing campaigns.

2. Avoid the S&H ploy
Some merchants ask only for “Shipping and Handling” fees but unknown to customers, they are paying inflated prices. Merchants should push for full disclosure and transparency if they want to use this technique.

3. Trial offers and promotions
These “free” offers need to be at least 10 days at length. Moreover exemptions or exceptions against issues such as geographic locations must be made public and viewable by customers on your website.

4. Urgently yours…
If you have the same “Offer good for 7 days only” message on your site for the entire year now, this will eventually gain unwanted attention and put you in trouble. Be honest and state the actual promotional period, and keep your promises.

5. Ask your customers not once, but twice
If you want customers to “enjoy” an update they need to purchase, you have to ask them twice and get them to agree to the terms and conditions twice. Incorporate the check boxes where customers have to tick in two different screens and let them know what they are paying for.

No related posts.

Related posts brought to you by Yet Another Related Posts Plugin.