At first glance, this may sound like a post one would write as a new year’s resolution, but it’s not really so. We already covered how to establish a merchant account for newbies here and here, not to mention useful merchant account saving tips, so we thought we’d write about the bare essentials on becoming an online merchant you can be proud of this year.

1. Use social media tools to your advantage
Social media sites such as Facebook and Twitter aren’t just for fun – they can be a great place to promote your offerings to a vast network of potential customers! Tons of new online marketplaces can be discovered each day, and with so many opportunities you should make it a point to build your online presence constantly.

2. Know the workings of your business economics
It’s all very well knowing how to sell your products on multiple platforms, but it’s another thing if you don’t know how what it will cost you to do so. Understanding how the cost impact your profit margins can be beneficial to you in the long run, especially when potential profits are concerned.

3. Be an honest merchant
Whether you want to be brash or fresh, or brand yourself as a professional in your area of expertise, I think all of us can agree that nothing makes a customer happier than knowing how honest you are. Building trust and a good reputation does not take a lot – just a dash of honesty and a handful of transparency.

4. Never underestimate customer service
We’ve already made it clear on item #1 that social media tools can really help build a successful online empire. Knowing how difficult it can be to keep in touch and maintain a profitable relationship with all customers, social media tools such as Twitter can be utilized to counter this dilemma.

5. Sell something relevant
What do your customers want ? Have you asked yourself why your products are selling? Just because you love what you sell does not mean others do. Creating surveys and getting customers feedback can really provide the insight you need in order to sell something people really want.

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