To continue where we left off at the last post, let’s take a look at some of the things an Internet payment gateway can do for online merchants.

Unlimited users
Imagine you are standing in line in a brick-and-mortar store, waiting to pay for your purchases. No more than one customer can be attended to at the same time using the same credit card terminal, but this is not the case with an Internet payment gateway. When you have put your desired item into the shopping cart, and are headed towards the checkout page, you will be joining a multitude of users from all over the world, wanting to purchase the same item from the same e-Commerce site at the same time. There is no waiting and no hassle, and for consumers this is indeed a great source of convenience. Merchants signing up with an Internet payment gateway will essentially have to pay an unlimited users license fee to enjoy this benefit.

Fraud screening tools
Internet payment gateways also help online merchants eradicate online fraud by providing fraud screening tools. This can deter Internet fraudsters who are looking for a weak spot in your e-Commerce system. These tools serve to enforce address verification and card code value (CCV) verification, giving merchants complete peace of mind knowing that all payments made through your site are legitimate. Another feature that brings immense advantage to the merchant is that these anti-fraud tools also store credit card transactions in the secure payment gateway and not on your website. This saves you the trouble to think about how to protect a huge amount of credit card transaction, thus lessening your liability.

Various other benefits
Another advantage gained from signing up with an Internet payment gateway is that merchants will enjoy the convenience of having a virtual terminal. This means that they can act on their own to key in transactions that occurred via other methods, not counting those that was transacted on their sites. For example, they can easily enter transactions as a result of phone or mail orders manually without relying on other resources.

Most, if not all, Internet payment gateways offer merchants a secure SSL checkout page. Without it, merchants will have to cough up $150 or more annually to obtain their own secure certificate, incurring a huge amount of cost in the long run.

Key features of a reliable Internet payment gateway
Searching for the right online payment gateways should not be too difficult if you know the key areas to look out for:

• 24 hour email and technical support for better peace of mind. This is important so that when problems arise, you can be assured that the solution can be found immediately
• Uptime of approximately 99%. Anything less could spell out disasters for your business.
• User-friendliness. It should be easy to integrate with your e-Commerce website
• Room for growth. It is vital to find out if your Internet payment gateway can grow with your business for seamless operations

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