Can you afford the luxury of letting your competitors stay ahead of you? Well, nobody can. So, why should you lag behind in the use of latest tools which are available so as to design your ecommerce website? In fact, if you own any type of online business, you should make continuous endeavors to stay ahead of time and your competitors. Some of the next generation ecommerce tools explained below can help you in a big way to do that.

• User controlled view of every item: Most online buyers refrain from buying stuff like apparels, footwear and prescription glasses online. This is because these items need to be tried once by the buyer before buying and they can’t do so on Internet. Even if any store is providing a standard sized item, there is a possibility that the exact dimensions of the apparel or footwear provided by it might not be same as that of the same item with same provided by another store.

• With the help of new age tools that are available, an online business can change the way customers buy these items. For example, many online stores involved in selling of prescription eyeglasses or sunglasses provide such interactive applications to their customers which enable them to try the sunglasses in a virtual trial room. They can do so on a photograph of their own or of a model whose face type matches their own face.

• Availability of live chat: An online business can take customer satisfaction to new levels by deployment of dedicated staff to help the customers in time they need any information regarding the product or service in question. If a visitor finds this service, this can even motivate him/her to make impromptu purchase!

• Detailed information on availability of a product: It is common to see customers getting frustrated when they see their effort in searching for a product going down the drain when they are informed about unavailability of the product at the last moment. In fact, if an online business can display the availability status of its products upfront, it can prevent building up of a negative image and save the frustration on part of the customer.

• Personalized assistance to regular customers: This feature is almost unheard of till now in online stores. Whereas we witness it quite often, albeit in smaller stores where the store owner or its representative can identify regular customers and provide personalized services to them. An online business can make shopping experience of its customers a memorable one by providing personalized assistance by keeping track of their profile, past purchases and other factors related even remotely to them. In fact, a case worth mentioning here is regarding popular video blog YouTube where every user is shown links to videos related to his/her past views. This prevents a visitor from starting search for videos of his/her interest from scratch every time he/she visits this site. Any service which is even remotely linked to this feature can keep customers interested and motivate them to visit again.

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