Reaping the rewards
A lot of online merchant concentrate too hard on trying to increase sales that they neglect the actual sales process and what can be done to grow their profits. Whether you are just starting an online or have a thriving brick and mortar business, you definitely want to transform your prospects into loyal customers. You work hard to create a cold list, follow up on promising leads, and get turned down in the process in the hopes of reaping your rewards later. This can be quite disappointing but eventually you will find that your customers will finally say “yes” to your offers and products. But what happens if they are ready to make a purchase, but find it difficult for them to do so? Are you ready to ask yourself: How can you make it easier and more convenient for customers to buy from you?

Tip #1: Provide various payment methods
It is understandable that most merchants thing that it is difficult going through the actual process of obtaining an online merchant account. Costly too, what with the setup fees, statement fees and numerous other fees involved. However, there is a way to counter that – and that is to open a PayPal account which allows your customers to pay online using either a PayPal account of their own (which many of us already own) OR via their credit or debit cards.

Of course, merchants are sure to experience setbacks and limitations with a PayPal account as opposed to their own merchant account. You can experiment with other payment gateways until you settle with one that fulfills your needs. But the point is that when you offer various payment methods for your customers, you will almost immediately see a pleasing impact – up to 30% or more of sales increased the first day you implement these changes!

Tip #2: Answer your customers’ queries – Pronto!
Imagine a customer, who was this close to purchasing your products, desperately wanting her questions answered before she makes the final decision. What you should do is treat her as if your life depended on this very purchase. It would do no good if she sent countless emails or making numerous phone calls only to be disappointed by your lack of answer. Answering her queries immediately will prompt her to buy from you and appreciate your fast response, even recommending your products or services to others! If you display an email address on your website or a brochure, make sure you or your staff have access to it. Incorporating LiveChat features on your e-Commerce site is also a commendable effort but do make sure that you take the time to actually BE ONLINE and respond to your customers’ request to chat.

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