Taking online shopping to the next level
Online shopping is fast becoming a favorite pastime amongst more and more consumers. Once upon a time, before the advent of online shopping, only housewives were the core target audience for armchair catalog shopping. They switch on the TV, see something they fancy on the local TV shopping network, make a quick call and ta-da, their items will be delivered to their doorstep in a matter of days.

Fast forward a decade or so into the future and we arrive smack in the middle of the age of online shopping. Auction sites like eBay.com is a firm favorite, as are websites such as Amazon.com. Cashing into this awesome phenomenon is Ukash, a prepaid cash company that recently released Ukash NEO, a prepaid virtual MasterCard that gives its users a convenient method to buy their favorite things online using cash. Ukash Neo can be used anywhere MasterCard is accepted.

What does this mean for online merchants and consumers?
Retailers are encouraged to feature Ukash NEO on their websites as this is expected to add on to their revenue stream. The prolific payment company will then send some attractive commission along the merchants’ way based on every transaction made via Ukash NEO.

As for us consumers, Mark Chirnside says: “Ukash NEO makes shopping online inclusive to all consumers, regardless of financial status, which has never been done before – providing the perfect solution for consumers to shop anywhere online with cash. We are offering retailers the chance to capitalise on the demand in this market and to generate significant revenue simply by offering our payment method to customers.” Translated, this means that consumers now enjoy even more freedom when it comes to online shopping whether or not they can afford credit cards. Now that they requirement to own a credit card is somehow “lifted”, consumers can now buy anything they want with cash.

Ukash NEO users may also want to look into gifting the prepaid card and sending on to their loved ones, much like a gift card. Those who are fortunate enough to receive this as a gift can then opt to spend it online or via telephone and mail orders using just the assigned 16 digit Ukash NEO code/card number as well as their name and address.

And if you wish to get your hands on a virtual card version instead, you can obtain full instructions to do so at http://www.ukashneo.com/MoreQuestions.aspx.

The maximum value for Ukash NEO in the UK is £200 and in Germany is EUR 200.

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The scam Recently, it has been reported that merchants are facing a new threat in the form of unethical credit card processing salespeople. These salespeople resort to unethical methods in order to garner more sales. It is believed that this is a rampant occurrence in Springfield where a company hires people to “force” merchants into switching their credit processing companies. Banks and credit card issuers who found out about this claim that these acts are not illegal but merchants are crying foul over the lack of ethics displayed by the salespeople in question.

Getting a foot in the door Why unethical, you ask? Consider this: Samantha Rushing, who owns a tanning salon, nearly got scammed recently when she picked up a call from a woman who claims that she was representing Visa and MasterCard. She claims that the person at the other end of the line purportedly said that the salon owner’s terminal was overcharging customers. Not believing her in the least, Samantha tried to end the conversation but the sales representative was adamant in visiting her establishment to check out her terminal. When she arrived, they couldn’t find a single problem with her credit card terminal but the salesperson tried vehemently to persuade her in changing her credit card processing company.

Be warned Along with Samantha, many other merchants have been inundated by calls and not-so-friendly visits from credit card processing companies. Authorities warned merchants not to fall for this trick and instead, asked them to be on high alert for such shady individuals. They should also be doubly careful about those who tamper with their terminals or try to use scare tactics in order for merchants to sign up with their credit card processing company. Merchants should also be wary about being forced into signing a contract they have not read or rushing headlong into something they are unsure of.

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