Cross selling has become an very influential part of many business’ bottom line. Making successful cross sales can mean an almost double in profits. If you think about this in very simple terms; rather than making a sale for just one item, you could potentially be selling two items. One issue that will sometime halt a merchants decision to start cross selling is the fear of appearing “pushing” and threatening the success of the initial sale. However, when working with an online shop this worry seems to dissipate and rightfully …

Image by Pasquale D’Silva
The age of social networking is more than upon us-it is becoming ingrained in us. Many of us are so addicted that we can hardly get out of bed before we begin checking to see status updates on Facebook and Twitter.
Reconnecting with old friends and staying in touch with current ones are great reasons to use social networks-but what about using them to market your business?
The fact is, those same networks that you are using to share pictures and reminisce about old times can be great sources …

In a recent survey, online merchants revealed that they are most worried about credit card fraud in the e-Commerce business. They expressed anxiety over their apparent vulnerability to fraudsters, and feel that they are spending too much time reviewing orders to spot cases of fraud, when they could have used the time to improve other aspects of their business. Other than the usual address verification system (AVS), most merchants are seeking ways to expedite credit card fraud detection, and not just discriminate against common warning signs like expedited shipping and …

Card Acceptance Best Practices Goal
The credit card companies and associations require that their cards are accepted according to a set of rules that each one of them publishes at least once per year. It is important for you understand what these rules are and implement them into your sales process to ensure that you:
a. Get the lowest possible processing rates.
b. Minimize fraudulent transactions.
c. Reduce chargebacks.
Website Requirements
Certain content or features should be clearly displayed on your website. These elements are intended to promote ease of use for your customers and reduce …

Define Address Verification Service (AVS)?
The Address Verification Service (AVS) is a risk management tool for merchants accepting transactions in which neither the card nor the cardholder are present (e.g., mail, telephone order, internet transactions), or in which the card is present but its magnetic stripe cannot be read by a terminal at the point of sale. AVS helps reduce the risk of accepting fraudulent transactions by facilitating the verification of the cardholder’s billing address with the card issuer. This address information helps you determine whether to accept a particular transaction …

As an online merchant accepting credit card payments, you have numerous security issues that you must be aware of for the safety of your business and your consumers. At this time, there are two main aspects of credit card security for credit card processing, including “AVS” and “CVV”. Both allow credit card transactions to be completed anonymously over the internet, and any merchant accepting credit cards online should require both forms of information of your customers.
Address Verification Service (AVS)
The “AVS”, or address verification service, is used to determine that the …

A friend of mine who has just signed up with a new merchant account is rejoicing because he confided in me how high his profits soared when he decided to accept credit cards. Knowing how crucial obtaining a merchant account is to one’s e-Commerce business, you should waste no time acquiring one through the right providers as long as they meet your business needs. However, with great benefits come pitfalls that may threaten to destroy your online likelihood.
Here are 7 tips to merchant account safety that every online merchant can …

At first glance, this may sound like a post one would write as a new year’s resolution, but it’s not really so. We already covered how to establish a merchant account for newbies here and here, not to mention useful merchant account saving tips, so we thought we’d write about the bare essentials on becoming an online merchant you can be proud of this year.
1. Use social media tools to your advantage
Social media sites such as Facebook and Twitter aren’t just for fun – they can be a great …

By day Sarah Jane is an assistant in a thriving florist that she runs with her childhood friend. By night she runs her own online business selling handcrafted stationery and other accessories made from dried and pressed flowers. She gets a full eight hours of sleep nightly and if she is not at her laptop overseeing her website, she goes on short trips to unwind. How does she do it?
The answer? Sarah Jane says that her online business and e-Commerce shopping cart software really helped things move along smoothly. Third …