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Tips for High Risk Merchants to Counteract Fraud

2 February 2010 No Comment

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When you’re in a high risk business, it pays to be extra vigilant in the main aspects concerning credit card transactions. High risk merchants know that earning a living online is a very risky and dangerous venture, one that warrants added knowledge involving billing process and credit card processing. Most, if not all merchants will want to reduce chargebacks by restricting anonymous email usage, ensuring full credit card validation, maintain IP address detection as well as various other ways to avoid instances of fraud.

Anonymous Email Addresses
High risk merchant account providers will tell their merchants to be doubly sure that details submitted by customers are valid. This includes email address, phone number, zip code, credit card, mailing/shipping addresses. Anonymous email addresses are also a big no-no. Translated, that means not accepting credit card payments from customers with free email accounts such as those provided by Gmail or Yahoo! Mail.

Credit card validation
A secure credit card validation system should be integrated with the customer’s issuing bank. Smart merchants know that this is not the end – they should check the details of the customers such as phone number, mailing address and zip code to see if they tally with details provided by issuing banks. Some merchants even went as far as to ban customers from high risk countries.

Surefire IP detection
One of the more reliable ways to weed out fraudsters online is by detecting their IP addresses. High risk merchant account providers will want to introduce IP geolocation features. What happens is that merchants using this feature will single out scammers hiding behind suspicious IP addresses. The IP validation security measure identifies a customer and tells the merchant if the customer/user is indeed located where he say he is. If not, the merchant will know that the customer is not trustworthy. The next step is for merchants to block the transactions.

In short, a high risk merchant should work closely with a high risk merchant account provider to eliminate scammers and fraudsters so that he will spend less time worrying and more time in his hands to improve his business operations.

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